This framed advertising poster for Nanyang Brothers Tobacco dates to the 1920-30s and melds the meticulous detail of traditional Chinese painting with the nuanced color and fine resolution of color lithography. Known as yuefenpai, or calendar posters, these advertisements depicted fashionable women and intriguing scenery alongside annual calendars and product placements. Evolved from traditional nianhua paintings (New Year pictures), these advertising posters were strongly influenced by the Art Deco movement in the west and recall the economic boom of early 20th century Shanghai, an international center of business and trade.
In this example, a young woman dressed in fine clothing and jewelry strolls through a traditional courtyard garden, surrounded by stone statues and towering pagodas. In the lower left corner is an open pack of Golden Dragon Cigarettes and below an array of cigarette brands, each a product of Nanyang Brothers Tobacco. The scene is surrounded by trailing vine scrollwork and text suggesting the poster may have been given as a corporate gift. Today, these lithograph posters of tobacco brands are prized by collectors and preserved in museum collections both for their artistry and for the unique glimpse they give of the past.
Framed with plexiglass front. Minor losses to wood veneer of frame.
Additional Dimensions:
Visible Poster: 17″W x 43″H
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Dimensions:Height: 44.25 in (112.4 cm)Width: 18.5 in (46.99 cm)Depth: 0.75 in (1.91 cm)
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Style:Art Deco(Of the Period)
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Materials and Techniques:Paper
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Place of Origin:China
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Period:Early 20th Century
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Date of Manufacture:circa 1930
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Condition:GoodWear consistent with age and use.
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Seller Location:Chicago, IL
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Reference Number:Seller: AHF0010BSeller: LU820040887562
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